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Jayson Winer, known professionally as Mr. Black, has embarked on an extraordinary journey from Wall Street financier to blockchain artist. His 21,000-piece Ordinals collection "The Eyes Are Always Watching" represents what he calls "the first true form of eternal digital art" — permanently inscribed on Bitcoin's blockchain through the Ordinals protocol.
After two decades in hedge fund management and failed crypto ventures during the 2021 boom, Winer discovered his artistic calling through personal upheaval. "What began in darkness slowly turned to light," he reflects, describing how his divorce and professional setbacks led to creating both the CasaMalka tequila brand and his groundbreaking digital art project.
Unlike Ethereum-based NFTs that rely on potentially mutable smart contracts, Bitcoin Ordinals etch artwork directly onto individual satoshis — the smallest Bitcoin units. "Once inscribed, it simply is forever," Winer explains. This absolute permanence comes from Bitcoin's proof-of-work consensus, making the art as enduring as the blockchain itself.
The collection's central mantra — "Fear God, not man" — reflects Winer's philosophical approach. "Today people fear social judgment more than divine accountability," he observes. The 777 carefully researched traits in each piece represent global cultural elements, inviting viewers from all backgrounds to find personal meaning in the work.
In a bold market move, Winer implemented a Dutch auction pricing model that eventually made the collection freely accessible. "Bitcoin art should be the purest form — unchangeable, permanent and scarce," he states, seeing free access as crucial for mass adoption despite current platform limitations like OpenSea's lack of Ordinals support.
Winer's project demonstrates unexpected synergies between Web3 and traditional industries through its CasaMalka tequila partnership. As Ordinals technology matures, he envisions applications extending far beyond art: "For the first time, creators can ensure their work remains in its original state — uncensored and untouched."
——"Becoming an artist through blockchain has changed my life,"—— Winer shares, emphasizing how the technology enables creators to establish permanent cultural footprints. His journey underscores blockchain's potential to transform not just finance but human creative expression itself.