Major Domain Registrar Embraces Web3 Transition

InternetX, a leading European domain registrar under IONOS Group, announced plans to convert its entire portfolio of 【22 million】 traditional web domains into blockchain-based assets. The initiative will utilize D3 Global's Doma Protocol, a DNS-compliant platform designed specifically for domain tokenization.

Bridging Traditional and Decentralized Web

The partnership enables domain owners to transform conventional web addresses into tradable digital tokens. ——This marks the largest-scale integration of legacy internet infrastructure with Web3 technologies to date——. Tokenized domains gain functionality across multiple blockchain networks including Solana, Base, and Avalanche.

Industry analysts note the move could unlock novel use cases: • Fractional domain ownership • Automated royalty distribution • Enhanced security through blockchain verification • Cross-platform interoperability

Competitive Landscape in Web3 Naming

The domain tokenization space has seen growing competition between established players: • Unstoppable Domains (2.5M+ registered) • Ethereum Name Service (2M+ .eth domains) • Emerging Bitcoin-based solutions like Spaces Protocol

Mike Carson of Spaces Protocol previously told Cointelegraph that decentralized naming services serve as critical onboarding tools for mainstream crypto adoption. The InternetX migration represents significant validation for this emerging sector.

RWA Tokenization Gains Momentum

Domain tokenization forms part of the broader real-world asset (RWA) movement, which has grown 【260%】 in 2025 according to Binance Research. The total value of tokenized RWAs now exceeds $25 billion, with notable developments including: • $250M Avalanche tokenization fund • Increased institutional participation • Supportive regulatory frameworks

——The intersection of domain services and blockchain technology creates unexpected synergies——, observed one industry insider familiar with the InternetX project. As traditional web infrastructure migrates onchain, analysts predict accelerated convergence between conventional internet services and decentralized protocols.

Implementation Timeline

InternetX plans phased deployment beginning Q4 2025, prioritizing premium domain assets before expanding to its full inventory. The German-based company, founded in 1998, brings decades of domain management experience to its Web3 transition.

Technical documentation reveals the Doma Protocol maintains backward compatibility with existing DNS systems while adding blockchain functionality—a crucial feature for enterprise adoption. Early testing shows transaction finality under 3 seconds for domain transfers.