Strategic Partnership Targets Bitcoin Yield Generation

Web3 giant Animoca Brands has entered a provisional agreement with NASDAQ-listed food company DDC Enterprise to manage its Bitcoin holdings. The deal involves allocating up to 【$100 million】 worth of BTC from Animoca's treasury to generate passive income, marking another major corporate move into cryptocurrency reserves.

East-West Synergy Drives Partnership

Animoca co-founder Yat Siu highlighted DDC CEO Norma Chu's unique positioning as key to the collaboration. ——Her ability to bridge Western markets with China's massive crypto adoption potential makes this partnership particularly strategic——. DDC, which began accumulating BTC in May 2025, currently holds 21 Bitcoin with plans to acquire 5,000 BTC within three years.

Institutional Adoption Reaches Tipping Point

Recent data shows 268 institutions now hold BTC reserves, with public companies representing 【55%】 of all institutional holders. Q2 2025 saw record additions of 159,107 BTC worth $18.7 billion to corporate treasuries - a 23% quarterly increase that signals growing mainstream acceptance.

Market Reactions Remain Divided

While Blockstream CEO Adam Back compares Bitcoin treasuries to "the new altseason," skeptics warn of potential risks. Some analysts predict 【70%】 of treasury-focused firms may collapse during the next market downturn when cheap financing dries up. The debate continues as companies increasingly convert portions of cash reserves into Bitcoin.

Yield Strategies Emerge as Next Frontier

The Animoca-DDC deal represents an evolution beyond simple BTC accumulation. ——We're seeing phase two of corporate Bitcoin strategies where companies seek to actively deploy holdings——, noted one industry observer. As of July 2025, treasury companies collectively hold over 1.2 million BTC, creating new opportunities for yield-generating financial products.